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Case study · Professional Services / Figma to WordPress

Professional Services Firm — Figma to WordPress

A Texas professional services firm with an outdated brochure site needed a modern, lead-generating web presence. Their designer delivered a complete Figma file — 15 pages, 45 reusable components. I converted it into a custom WordPress theme with lead-capture forms, a blog, and a technical SEO foundation that scored 99 on PageSpeed.

Industry
Professional Services
Location
Texas, USA
Platform
WordPress
Service
Figma to WordPress
15
Pages built
45
Components
6
Integrations
99
PageSpeed

The challenge

The firm’s existing site was a static HTML build from 2019 with no CMS, no blog, and no lead-capture mechanism. Prospects couldn’t find service pages in search, the mobile experience was broken, and the team had no way to update content without calling a developer.

Our approach

I translated the Figma design into a custom WordPress theme: component-by-component pixel matching, ACF flexible content blocks for easy editing, lead-generation forms integrated with HubSpot, and a blog with category architecture designed for SEO.

The outcome

The firm launched a professional, fast-loading site they manage themselves. Organic traffic grew 60% in the first quarter, contact form submissions doubled, and the site scored 99 on Google PageSpeed — without sacrificing design fidelity.

Statement of work

One firm. One modern web platform.

AreaRequirement
PlatformCustom WordPress theme with ACF flexible content blocks
Pages15 pages including home, services, about, team, case studies, blog, and contact
FeaturesBlog with categories, lead-capture forms, client testimonials, and team profiles
DesignPixel-perfect Figma-to-WordPress conversion across desktop, tablet, and mobile breakpoints
SecuritySSL, reCAPTCHA on forms, login hardening, and automated daily backups
SEOTechnical SEO foundation, schema markup, XML sitemap, and Google Search Console setup
SupportAdmin training, documentation, and 30-day post-launch support

Key integrations

HubSpot CRM · Google Analytics 4 · Google Search Console · CloudFlare CDN · WPForms · Yoast SEO

Project scope

15 pages. 45 components.

HomeHero, services overview, testimonials, CTA
ServicesIndividual service pages with process and pricing
AboutCompany story, values, and team introduction
TeamStaff profiles with photos and credentials
Case studiesClient success stories with results metrics
BlogCategory archive, single post, and related articles
ContactMulti-step form with service selector and scheduling
LegalPrivacy policy and terms of service pages
Quality checklist
  • Responsive design across all breakpoints
  • Custom WordPress theme with ACF blocks
  • Technical SEO and schema markup
  • Lead-capture forms with CRM integration
  • Speed optimization and ongoing maintenance
What we delivered

A complete WordPress build — ready for the client to manage.

01 · Figma design audit

Full design file review: component inventory, breakpoint analysis, asset export, and a development roadmap before coding begins.

02 · Custom theme development

45 Figma components translated into reusable PHP template parts and ACF flexible content blocks.

03 · Responsive implementation

Pixel-perfect layouts at desktop, tablet, and mobile breakpoints with touch-friendly navigation and form fields.

04 · Lead-generation setup

Contact forms, service inquiry flows, and HubSpot CRM integration with automated lead routing and notifications.

05 · SEO foundation

Technical SEO setup: meta tags, schema markup, XML sitemap, Search Console, and blog category architecture for organic growth.

06 · Launch & handoff

Production deployment, admin training session, written documentation, and 30-day post-launch support included.

Prepared by Ahmed Rehman for a Texas professional services client under a mutual confidentiality agreement. The client’s identity and website URL are not disclosed. Ahmed Rehman is not affiliated with, or endorsed by, the client’s firm or brand.

Have a Figma design ready to build? Let’s convert it.

Send me your Figma file — I’ll come back with a timeline, scope, and path to a live WordPress site.

or email directly · [email protected]